INTERDISCIPLINARY ANALYSIS OF CONSUMER BEHAVIOR THEORIES AND DECISION-MAKING FACTORS

Khalmurzayeva Naima Fatikhovna

Detail Publikasi

Jurnal: International Journal of Artificial Intelligence for Digital Marketing

ISSN: 3047-2903

Volume: 1, Issue: 6

Tanggal Terbit: 11 December 2024

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Abstrak

This article examines the main theories that explain how and why people make purchasing decisions. Various approaches are analyzed, including rational choice theory, psychoanalytic theory, Maslow's theory of motivation, behavioral and cognitive theories, as well as socio-cultural and emotional approaches. Special attention is paid to the influence of internal and external factors on consumer behavior, including motivation, emotions, social norms, and cognitive biases. The article highlights the importance of using an interdisciplinary approach in the study of consumer behavior and its application in marketing and business strategies

Kata Kunci
Consumer behavior theory of consumer behavior rational choice motivation emotions socio-cultural factors marketing decision-making consumer preferences motivational theory psychoanalysis hierarchy of needs economic behavior social influence
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