The Role of an Innovative Tourism Product for Competitiveness in the Tourism Services Market

Abstrak

In the article – the concept of innovative tourism product as a prerequisite for competitiveness in the market of tourist services. It describes the factors of competitiveness of innovative tourism product. Thus, tourism product innovation is to promote tourism industry sustained and healthy development of the fundamental driving force. The article also illustrates the core principles of tourism product innovation.

Kata Kunci