MARKETING STRATEGIES IN THE BABY FOOD INDUSTRY

Abstrak

This paper seeks to examine and analyze the most prominent marketing strategies deployed in the burgeoning baby food industry. As this sector experiences significant growth, fueled by increasing consumer demand for healthier and more convenient feeding options for children, understanding effective marketing strategies has become crucial. The paper explores both traditional and modern tactics used by key industry players and how these strategies influence consumer behavior and market outcomes.

Kata Kunci