The Rise of E-Commerce: Transforming Retail and Consumer Behavior

Abstrak

The rise of e-commerce has had a transformative impact on the retail industry and consumer behavior. With the advent of the internet and mobile technologies, online shopping has become increasingly popular, leading to a shift in how consumers make purchase decisions and interact with retailers. This abstract explores the various factors contributing to the rise of e-commerce, including convenience, lower prices, wider product selection, and personalized shopping experiences. Additionally, this abstract delves into how e-commerce has disrupted traditional brick-and-mortar retail models and forced retailers to adapt in order to survive. It also examines the implications of this transformation on consumer behavior, such as increased reliance on online reviews and recommendations, changes in brand loyalty, and the emergence of new shopping habits. Overall, this abstract highlights the significant impact of e-commerce on both retail businesses and consumers alike.

Kata Kunci