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Objective: This study aims to design a marketing mix strategy model to enhance sales performance at Pitmey Sweet, a food and beverage business specializing in pastries and bread in Surabaya. Method: The research employs a qualitative method with a case study approach. Data were collected through ...

Objective: This study aims to develop a marketing model based on the 11P Marketing Mix concept (Product, Price, Place, People, Promotion, Process, Packaging, Physical Evidence, Promise, Programming, and Partnership) to increase sales at Dapur Nona Gelis, a catering business experiencing declining...

General Background: Academic fraud is a persistent challenge in higher education, undermining the integrity of academic institutions and compromising educational outcomes. Spesific Background: Yogyakarta, as a hub of higher education in Indonesia, faces increasing concerns regarding academic chea...

General Background: The poultry industry plays a vital role in meeting the demand for essential food ingredients, particularly chicken meat, which is a staple protein source. Specific Background: However, a decline in sales revenue and market instability faced by poultry supplier companies necess...

General Background: Ensuring the balance between value and material production through credit collateralization is fundamental for national economic development. Spesific Background: The principle underpinning credit collateralization emphasizes that each bank fund involved in economic turnover m...

General Background: Islamic market principles emphasize fairness, justice, and transparency in economic transactions, reflecting ethical values foundational to Islamic teachings. Spesific Background: In the modern business environment, implementing these principles poses challenges, particularly ...

General Background: Financial performance is a key determinant of a company's success and sustainability, particularly in the pharmaceutical industry, which faces unique challenges such as regulatory requirements, innovation costs, and market competition. Specific Background: In Indonesia, the ph...

General Background: Agriculture in Indonesia, especially in the context of chili, plays a crucial role in the economy and food security. Spesific Background: This research focuses on the implementation of Islamic production principles among chili farmers in North Sangatta, East Kalimantan, who fa...

Lemon cultivation has gained global significance, especially during the COVID-19 pandemic, as demand for immune-boosting foods surged. Lemons, rich in vitamin C and antioxidants, are increasingly valued for their health benefits. This study examines the economic efficiency of lemon farming, focus...

General Background: The rapid development of information technology has revolutionized consumer behavior, particularly among university students, who are increasingly turning to online shopping as a preferred mode of consumption. Specific Background: This trend is evident among students of STAI S...