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Objective: This research is motivated by the importance of product quality, word of mouth, and brand trust in influencing purchasing decisions in local food MSMEs. The main problem lies in how these three factors contribute to consumers' decisions in choosing Tempe Yusuf products. The purpos...

Objective: This study aims to explore the institutional and organizational-economic mechanisms that underpin innovative agro-digital growth within the framework of sustainable agricultural development in Uzbekistan. Method: Using a qualitative and analytical approach, the research synthesizes ins...

Objective: This study investigates the impact of Indonesia’s trade policy on mining products, emphasizing the downstream processing strategy and its implications within international trade dynamics. Method: Using a qualitative approach combining policy analysis, literature review, and expert inte...

Objective: This paper examines the perception and implementation of generative artificial intelligence (AI) in the context of financial forecasting on emerging markets. Method: The research uses a structured survey that was emailed to 137 financial analysts and professionals to examine their fami...

Objective: This study aims to develop and implement a microservices-based payment gateway middleware integrated with web services to enhance transaction efficiency and reliability on crowdfunding platforms. Background: In the digital era, the demand for fast, secure, and efficient transaction sys...

Objective: This study aims to evaluate the marketing strategies implemented by PT. Samira Utama Wisata (Samira Travel) to increase the sales of its Talangan Umrah product during the Covid-19 pandemic. Background: The global pandemic led to the temporary suspension of Umrah pilgrimages in mid-2020...

Objective: This study aims to design and implement a Point of Sale (POS) system as a technological solution to enhance sales transaction efficiency, inventory management, and customer data processing in retail and service-oriented businesses. Method: The research adopts a software engineering app...

Objective: This study aims to analyze the digital transformation strategy of CV Noto Putra, a Surabaya-based footwear manufacturing company, in strengthening its competitiveness through the adoption of e-commerce platforms and legal compliance in online transactions. Method: The research applies ...

Objective: This study aims to predict grocery store income accurately using the Mamdani fuzzy logic method to address challenges caused by price fluctuations and market uncertainty in retail operations. Method: Data were collected through direct observation at a grocery store in Sidoarjo over one...

Objective: This study aims to design and implement a web-based information system for KSI Hansjaya, a garment production business, to serve as both an information dissemination medium and an efficient online promotional tool. Method: The system development process followed the Software Developmen...