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Objective: This study examines the effect of market orientation on marketing performance, with competitive advantage as a mediating variable, in the context of MSMEs in Sidoarjo Regency. Given the increasingly competitive business environment, MSMEs must leverage their resources and capabilities ...

Objective: This study aims to examine the influence of Product Innovation and Social Media Marketing on Customer Satisfaction through Purchase Decisions in the Korean food industry, specifically focusing on Daebag.e. Method: A quantitative research method was employed, utilizing a survey with a p...

Objective: This article investigates the legal nature and theoretical foundations of public contracts within private legal relationships, focusing on the influence of public interest and public activity on contractual obligations. Method: Utilizing a comparative legal analysis approach, the study...

Objective: This study examines the role of technology and innovation in enhancing productivity and reducing reliance on imports, focusing on the challenges and opportunities for developing countries. Method: Utilizing a mixed-methods approach, the research combines quantitative data analysis of p...

Objective: This study aims to analyze strategies for improving the performance of lecturers in private universities in East Java by examining various factors, with job satisfaction as an intervening variable. Method: The research employs path analysis with Structural Equation Model...

Objective: The objective of this article is to examine the main principles and features of accounting for export-import transactions in the foreign trade activities of firms. It aims to explore the essence, types, and functions of cash flow in foreign trade transactions. Method: Th...

Objective: The study highlights critical challenges in the agricultural sector, particularly focusing on imbalances in the provision of material and technical resources to farms. Additionally, it examines the effects of monopolistic practices in resource production and supply, which exacerba...

Objective: This article aims to provide comprehensive insights into the Euclidean space Rm, serving as a resource for students, educators, and researchers in mathematical analysis and linear algebra. Method: Fundamental concepts and properties of Rm are elaborated, including sequences, distance p...

Objective: This study aims to design a marketing mix strategy model to enhance sales performance at Pitmey Sweet, a food and beverage business specializing in pastries and bread in Surabaya. Method: The research employs a qualitative method with a case study approach. Data were collected through ...

Objective: This study aims to develop a marketing model based on the 11P Marketing Mix concept (Product, Price, Place, People, Promotion, Process, Packaging, Physical Evidence, Promise, Programming, and Partnership) to increase sales at Dapur Nona Gelis, a catering business experiencing declining...