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Objective: This study aims to analyze the branding strategy implemented by Tanduria in building a distinctive brand identity, focusing on aspects such as brand strength, brand uniqueness, and brand favorability. Method: The research employs a qualitative approach with a case study design, utilizi...

Objective: This study aims to develop an Android-based cashier application integrated with the Quick Response Code Indonesian Standard (QRIS) payment system to enhance transaction efficiency and digital adoption among Micro, Small, and Medium Enterprises (MSMEs). Method: The application was desig...

Objective: This study aims to analyze the legal framework governing the use of Artificial Intelligence (AI) tools, particularly ChatGPT, in the preparation of student theses, focusing on copyright and academic ethics. Method: The research employs a normative juridical approach with a statutory an...

Objective: This study aims to design and implement an artificial intelligence (AI)-based chatbot to assist software developers in debugging and generating programming solutions using Large Language Models (LLM) from Ollama. Method: The system was developed using the Waterfall methodology, encompa...

Objective: This study aims to develop a web-based printing ordering information system to improve the efficiency and service quality of Duta Printing & Copy, a business that previously relied on manual order recording methods. Method: The research applies a system development approach using P...

Objective: This study aims to address the challenges faced by Angkringan Mdpl in analyzing sales data that affect stock management efficiency. The research seeks to identify purchasing patterns that can serve as a foundation for better inventory and marketing decisions. Method: The Apriori algori...

Objective: This study aims to examine the relationship between product knowledge, company image, and promotional activities with consumer purchasing decisions in the context of an increasingly competitive business environment. Method: A quantitative research design with a correlational approach w...

Objective: This study aims to design and implement a web-based sales information system for the micro and medium enterprise “FreyeayClothing” to overcome challenges in managing sales transactions, inventory, and financial reporting efficiently. Method: The system was developed using the Agile dev...

Objective: This study aims to develop a web-based food sales information system designed to enhance operational efficiency and customer satisfaction in the culinary business sector. Method: The system was developed using a structured software engineering approach, employing modern web technologie...

Objective: This study aims to analyze the influence of Celebrity Endorsement, Content Marketing, and Product Quality on Purchasing Decisions for Ultra Milk brand UHT milk products in Sidoarjo. Method: The research adopts a quantitative approach with a population consisting of consumers residing i...