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Objective: This study aims to explore how enterprises, organizations, and institutions—both public and private—manage human resources to achieve greater efficiency and cost-effectiveness while preserving human dignity and enhancing employee potential. Method: The research employs a qualitative an...

Objective: This study addresses the issue of delinquent customer payment behavior, which negatively affects the sustainability of electricity distribution and often necessitates temporary power disconnections by utility providers. Method: A research and development (R&D) approach was employed...

Objective: This study aims to develop an automatic plant watering system using fuzzy logic to maintain optimal plant growth conditions based on environmental factors. Method: The system was designed using an Arduino Uno microcontroller integrated with a DHT22 temperature sensor, soil moisture sen...

Objective: This study aims to analyze the influence of brand image, celebrity endorsers, and product quality on purchasing decisions for MS Glow skincare products in Sidoarjo City. Method: A quantitative research approach was applied using purposive sampling, with a total of 97 respondents who ar...

Objective: This study aims to analyze the influence of live streaming, price perception, and customer reviews on consumer purchasing decisions for Skintific products on TikTok Shop. Method: A quantitative research design was implemented, using purposive sampling to target users who had purchased ...

Objective: This study aims to develop and evaluate the FitLaksana mobile application as a digital solution for improving dietary management and physical activity to address rising health issues such as obesity and metabolic disorders. Method: The application was developed using the Flutter framew...

Objective: This study aims to analyze the influence of convenience, trust, and security on Generation Z’s decisions to use Paylater services in Sidoarjo. Method: A quantitative research design was employed using a survey method distributed to Generation Z respondents to assess factors influencing...

Objective: This study aims to examine the influence of brand loyalty, perceived quality, and brand trust on consumers repurchase decisions for Unilever products amid intensified competition and boycott issues in Indonesia. Method: A quantitative research approach was employed with data collected ...

Objective: This study aims to analyze the influence of price perception, brand awareness, and quality perception on consumer purchasing interest in Nugget Champ in East Java, with brand image serving as an intervening variable. Method: A quantitative research design was applied using questionnair...

Objective: This study aims to examine the effect of brand awareness, game features, and content creators on players’ top-up decisions in the eFootball game. Method: A quantitative research approach was employed, utilizing questionnaires distributed to 96 Generation Z respondents. The collected da...