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Objective: This study aims to analyze the implementation of social media marketing strategies in enhancing visibility and audience participation for CommNightRun, the first night run event organized by Communication Science students at Universitas Muhammadiyah Sidoarjo. Method: Employing a qualit...

Objective: This study investigates the marketing strategies of chili and tomato seedlings through social media and analyzes the role of delivery services in enhancing marketing success and contributing to local food security. Method: A descriptive qualitative approach was applied, utilizing in-de...

Objective: This study aims to analyze the influence of Personality Traits, Entrepreneurial Skills, and Digital Marketing on the Exit Strategy of Micro, Small, and Medium Enterprises (MSMEs) in Sidoarjo Regency. Method: A quantitative approach was employed, involving a population of food and bever...

Objective: This study aims to analyze the marketing tactics employed by the Instagram account @MixueIndonesia in enhancing brand image and customer engagement. Method: A qualitative content analysis was conducted using five screenshots of posts from January to March 2023. Primary data were collec...

Objective: This study aims to design and develop a personal finance recording application for Android using the Flutter framework to enhance user convenience in managing daily financial transactions. Method: The research employed a system development methodology comprising requirement analysis, i...

Objective: This study aims to develop a web-based outdoor equipment rental information system designed to facilitate efficient and structured management of equipment rental and borrowing processes. Method: The research employed a system development approach involving stages of analysis, design, i...

Objective: This study investigates the role of financial security as a critical determinant of the stability and competitiveness of joint-stock companies, with a specific focus on Uzbekistan’s corporate experience. Method: Using a qualitative-descriptive approach, the research integrates a litera...

Objective: This study investigated the effect of self-concept on the academic performance of secondary school students in Ikom Local Government Area of Cross River State, focusing on its relationship with academic outcomes, gender, and subject specialization. Method: A descriptive survey research...

Objective: This study investigates the impact of occupational stigma on turnover intention among healthcare workers, with a focus on the mediating role of occupational self-esteem. Method: An integrated theoretical framework combining Conservation of Resources (COR) Theory, Social Identity Theory...

Objective: This study aims to investigate how social commerce, as a subset of online buying integrated with social media interaction, influences consumer behaviors such as repurchase intention and active engagement. Method: The research framework is grounded in Social Exchange Theory (SET) and th...